Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy. Companies are typically increasing their investment in site search ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

This report examines what companies are doing to map journeys and improve the overall customer experience across different touchpoints, including interactions in the digital and physical worlds.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information. One ...

From innovations in packaging to carbon neutral shipping - what are ecommerce brands doing to drive sustainability (without compromising the convenience that customers have come to expect)?

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.