Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...

The long-running Unity vs Unreal Engine debate is intensifying in 2026 as AI integration, pricing models, and hardware demands reshape the game development landscape. Unity remains dominant in mobile ...

404-GEN today announced it has become the first decentralized 3D model generation platform to integrate with Unity. The integration with Unity, platform to create and grow games and interactive ...

From Blender modeling to Unity, Unreal, and Roblox integration, today’s game artists are refining asset pipelines for speed, performance, and visual quality. With AI-assisted rigging, advanced Blender ...

Automotive leader BMW Group adopts Unity’s cloud-based digital asset manager to streamline 3D asset management and accelerate digital transformation SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), ...