Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see examples of corporate logos ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

I did not overhear that question yesterday while I wandered the expo hall at the annual LeadingAge conference here in Nashville. But perhaps I will next year. That’s because positive subliminal ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

Psychological research sparked by a controversial campaign advertisement aired during the 2000 presidential election suggests that a 30-second spot–which briefly flashed “RATS”–may have negatively ...

When branch davidian sect members hunkered down in their Waco compound last year and threatened to commit suicide, the FBI turned to an unlikely source. Experts from the FBI Counter-Terrorism Center ...