Scaling a creator business raises a hard question: who should lead? Smosh, one of YouTube’s oldest brands, offers a revealing model for sustainable growth.

Before signing with WME, Smosh was represented by A3 Artists Agency, which was acquired by Gersh in 2024. This transition to WME marks a significant step in Smosh's evolution, as the agency is known ...

Smosh, which touts itself at the internet’s biggest sketch-comedy troupe, has signed with WME for representation in all areas. Founded by Anthony Padilla and Ian Hecox in 2005, Smosh became a pioneer ...

Ian Hecox has been on YouTube since the very beginning. Hecox, now 34, and Smosh co-founder Anthony Padilla began posting videos on YouTube in 2005, and gained popularity by lip syncing to cartoon ...

Add Yahoo as a preferred source to see more of our stories on Google. Comedy group Smosh is scrubbed in for its next live digital special: “Smosh Hospital,” a spoof of TV medical dramas like “The Pitt ...

Shayne, Amanda, and Ian discuss the origins of Smosh, how it felt to reunite with Anthony, and dive into the strange trivia listed on the Smosh Wiki. Shayne, Amanda, and Arasha talk about playing the ...