Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data ...

Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This ...

An alarming new study on click fraud should sober up both publishers and advertisers. Large percentages of clicks qualified as invalid traffic (IVT) in June 2023, according to Q2 2023 Global Click ...