Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view. When Facebook announced it would be replacing several ad performance metrics, ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...