Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Logo on a busy background? Banned under pain of death, or at least an angry email and a high-level investigation. But how do you police that when you're a brand like Coca-Cola. You have one of the ...

In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.