In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

IBM has set up a center in Bangalore that will focus on offering high-end expertise to the business analytics market worldwide. The center, called the Business Analytics Center of Competency, will ...

In an era where data is a strategic asset, organizations often falter not because they lack data—but because their architecture doesn’t scale with their needs. Leaders must design data ecosystems that ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

BOSTON--(BUSINESS WIRE)--The US interactive security market grew 9.3% year-to-year in 2020 to 15.6 million residential subscribers despite the onslaught of the pandemic which severely limited ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

HR departments understand the importance of data, but what does people analytics really mean for the business?

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...