Stop blindly dabbling in marketing channels! Use the "explore or exploit" framework. Explore new channels with set budgets & timelines, tracking results. Exploit winning channels by optimizing and ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered ...

Danone, Jack Daniel’s ®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales. Connecting with consumers in today ...

The MarTech Breakthrough Awards recognize the most innovative marketing, sales, and advertising technologies worldwide. From marketing automation and customer experience to AdTech, SalesTech, ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...