A Wisconsin university is using augmented reality to show staff from meat processing plants and farmers what it's like to look through the eyes of livestock.

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Most of what we hear about next-generation automotive technology these days has to do with self-driving cars, zero-emission technology, and the like. But Mini (and its parent company, BMW) are betting ...

Swim practice may be getting a little techier, as a new pair of augmented reality-enabled goggles promises to keep track of swimmers' heart rates and performance. Officially launching in November, the ...

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...