Apple Vision Pro users can now watch "The Weeknd: Open Hearts," a new immersive music experience that features Canadian singer-songwriter The Weeknd. Filmed in ultra-high resolution 180-degree Apple Immersive Video with Spatial Audio, the music experience is designed to put viewers in the center of the action, according to Apple.

Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series.

While not enough to make me purchase a Vision Pro, unique experiences like this are what's sold me on mixed reality.

Apple and The Weeknd are officially bringing “a breathtaking immersive music experience” to the Vision Pro. A rep for the iPhone developer reached out today with word of that experience, The Weeknd: Open Hearts.

Per a press release, the experience – entitled The Weeknd: Open Hearts – marks the first immersive music experience captured in Apple Immersive Video, and utilizes “a remarkable 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to place viewers in the center of the action.”

The immersive cinematic clip for new song Open Hearts makes viewers feel like they are part of the action. Read more at straitstimes.com.

Apple has taken a major step in revolutionizing the music experience by launching The Weeknd: Open Hearts immersive experience on Vision Pro.

Apple for an immersive experience titled “Open Hearts.” Set to debut on Friday (Nov. 15), the project will be available exclusively via Apple’s Vision Pro augmented reality headset and select stores.

Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from ‪@TheWeeknd‬. See it first exclusively on Apple Vision Pro. Watch in Apple Stores where Apple Vision Pro is available, beginning November 15th.