The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm's ongoing contract dispute with Paramount Global, ...
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Nielsen concluded by calling Scott's Gladiator II set an “extraordinary visual creation.” Hopefully, if Nielsen's services ...
Paramount began overseas rollout Wednesday on the continuation of Ridley Scott’s Roman Empire action saga; bowing ahead of ...
The MRC’s renewal and approval comes as Nielsen has dominated media measurement for the better part of a century. Advertisers ...
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...
Instead, the leading role in Gladiator 2 – which is released in UK cinemas tomorrow (Friday 15th November) – goes to Normal ...