From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book ...

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

Metallica founding member and drummer Lars Ulrich announced plans to launch a concert film on Apple’s Vision Pro mixed ...

Filmed during the sold-out finale of their M72 World Tour last year, Metallica’s concert brings viewers closer to James ...

Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview ...

At SXSW in Austin, Ulrich spoke with podcast host Zane Lowe about the movie made for a VR headset known for its comically ...

Metallica is coming to Vision Pro. The legendary thrash metal band known for their distinctive melodies and razor-sharp ...

Metallica, one of the best-selling heavy metal bands in the world, announced plans to debut a concert film on Apple Inc.’s ...

M72 World Tour at Mexico City’s Estadio GNP Seguros. “With Metallica on Apple Vision Pro, you feel like you’re right there: ...

Apple recorded the show using 14 camera rigs, shooting at 8K resolution, with views across the stage and arena, using spatial ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...