Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or different we might be from others. You might be surprised to learn just ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

What districts can do to overcome status-quo bias and get teachers to open boxes of new materials & access new digital tools.

In English, they are called “desire lanes,” but I like the Dutch name most: “elephant paths.” You find them when pedestrians or cyclists take a shorter route than they were supposed to take, creating ...