Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

We all want to feel like we're free-thinking individuals, but there's nothing like the power of social pressure to sway an opinion. New research suggests that people do change their own personal ...

Professors Joseph (Joe) Badaracco and Suraj Srinivasan are the co-chairs of the Classroom Culture and Norms Working Group. Established by Dean Srikant Datar in the fall of 2023, the four working ...

When humans interact with each other and engage in everyday activities, they typically follow various undefined rules, also ...

Companies put a great deal of time and effort in to encouraging employees to work effectively with their colleagues. If a company finds that workers have bonded in to a cohesive group, it should be a ...