As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

The wave of cyberattacks and data breaches has turned information governance from a compliance afterthought into a required business function. Yet, despite well-publicized threats and skyrocketing ...

Hospitals and health systems often struggle to establish a data-driven culture due to such challenges as fragmented data sources, outdated infrastructure, the complexity of healthcare regulations, and ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...

WASHINGTON — The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting superiority in future conflicts, said Lt. Gen. Jeth Rey, deputy ...

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...