Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

It can take two-dimensional images and bring them to what appears to be three-dimensional life.

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

A few weeks back, executives of a U.K. company called Zappar came to my office to show me their augmented reality technology. I have been looking into augmented reality for over a decade and have only ...

Add Yahoo as a preferred source to see more of our stories on Google. A new theater attraction in Columbus is taking audience participation in a different direction. Verse COSI combines storytelling ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Pixee Medical, a pioneer in Augmented Reality (AR) guidance for orthopedic surgery, today announced it has received CE mark ...

A new holographic theater attraction, Verse COSI, has opened at the Columbus science museum located at 333 W. Broad St. Verse COSI uses augmented reality (AR) technology to immerse guests in ...