College basketball isn’t just about buzzer-beaters and highlight reels anymore. These days, players are balling both on the court and at the bank — thanks to NIL (Name, Image, and Likeness) deals. Several student-athletes have gone from campus celebs to full-blown business brands.

The Houston Cougars have been one of the best defensive teams in college basketball this season. While their hard-nosed style of play has been their calling card all year, their offense has taken a step up thanks in large part to senior guard L.

Walter Clayton Jr. looks on during the first half in the first round of the NCAA Men's Basketball Tournament against the Norfolk State Spartans at Lenovo Center on March 21, 2025 in Raleigh ...

Clayton was also named a finalist for the Bob Cousy Award, given to the best point guard in college basketball. Florida basketball senior point guard Walter Clayton was the engine that made UF's ...

In a testament to their exceptional talent and impact on the court, Walter Clayton Jr. of the Florida Gators and Johni Broome of the Auburn Tigers have earned First-Team All-American honors for ...

Not only did the top-seeded Gators come away with a thrilling 77-75 win over the UConn Huskies, but UF senior guard Walter Clayton Jr. hit a new historic mark to continue his run of dominance in ...

RALEIGH, N.C. ― Florida basketball All-American senior point guard Walter Clayton Jr. achieved another significant milestone during his four-year college career on Friday night. Clayton ...