In earlier days, the emphasis on growing a brand was only on physical promotion, word of mouth, and limited channels of advertising. Visual social platforms are now more visible, and hence, small ...

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The IGDA Foundation has officially unveiled a new visual identity to mark the organisation’s first major rebrand in recent years.

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...