Amazon made a version of Alexa just for shopping

The company says Alexa for Shopping combines the personalized knowledge of Alexa+, its gen AI-powered Alexa upgrade, with the product expertise of Rufus, its old AI-powered shopping assistant that rolled out back in 2024.
New York Post

Amazon will reportedly use Anthropic’s AI for premium Alexa instead of its own

Amazon is turning to AI startup Anthropic to power the online retailer’s revamped Alexa when it’s released in October — rather than using its own artificial intelligence, five people familiar with the matter told Reuters. The Seattle-based company ...
GeekWire

Alexa+ in the real world: How I’m using Amazon’s new assistant, and where it could still improve

A flyer for the Ballard Makers Market & Bar Hop, spotted on a Seattle street pole — an example of the real-world data I’ve been feeding into Amazon’s Alexa+ assistant. (GeekWire Photo / Todd Bishop) Riding my bike Saturday afternoon, I spotted a ...
MacRumors

Amazon to Launch New AI-Powered Alexa Using Anthropic's Claude

Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic's Claude, rather than Amazon's in-house AI technology, reports Reuters. Amazon's Echo device with Alexa The decision to ...