Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

AI tools are transforming indie and professional game development by accelerating asset creation, coding, and testing, but rising usage costs are prompting developers to refine their strategies.

Indie publisher Curve Games and No Brakes Games have partnered with Unity to launch the Human Fall Flat University Level Design Challenge in 138 universities across China. The challenge will not only ...

Unity has launched its AI tools in open beta for Unity 6, aiming to help non-coders and speed up development by generating scripts, debugging, and creating placeholder assets. While some developers ...

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SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing games and interactive experiences, today announced that Unity 6, the most stable and best ...