Apple Inc. AAPL celebrated its 50th anniversary with immersive experiences across major cities, with the theme centering ...

Countercultural mythmaking and global corporate dominance have helped the tech corporation sail through criticism.

Apple built its empire and legacy on innovative technologies and developments, as well as an instantly recognizable design language. The company even uses the phrase “Think Different” as a key part of ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Aside from the sheer marvelousness of its execution, “Think different” still stands as a model of a brand connecting at a deep, powerful, and personal level with its audience. It has also become a ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...