With the rules definitively limiting how fast driver faces can flex (and therefore how much distance they can generate), it isn’t enough anymore for manufacturers to contemplate new shapes or ...

It’s fair to say the golf equipment industry as a whole is bumping up against the distance ceiling. A quick look at the landscape reveals a common theme when it comes to capturing peak ball speed: 6-4 ...

For those who’ve had the chance to read our comprehensive deep-dive on Titleist’s new TSi2 and TSi3 drivers and fairway woods, you’re well aware of the game-changing face technology the equipment ...