Scientists know very little about how TikTok and its copycats affect human cognition, but the signs aren’t good.
Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...
Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...
What happens in your brain when a short video is so engaging that you watch it all the way through? A 2026 peer-reviewed, preregistered brain-imaging study found that preferred short videos were ...
Short videos have become one of the leading sources of information and entertainment for internet users worldwide. Reflecting the scale of this trend, TikTok alone had an estimated 2 billion active ...
Recent technological advances and the introduction of new digital media platforms have dramatically changed how people learn and source information about topics that interest them. Some recent studies ...
Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...
TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...