A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

Your marketing strategy report can determine whether your company continues with an existing strategy or switches to another one. Your report has to address company performance under the subject ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement ...