A SWOT analysis of a company is an integral part of the strategic planning process because it provides a good all-around view of the company's current and forward-looking situation. The strengths (S) ...

A SWOT analysis is a tool that business leaders use to identify strengths, weaknesses, opportunities and threats. Helpful in goal setting and strategic planning, a SWOT analysis can help assess the ...

SWOT analysis can help your business identify what it's doing right and what needs to change in the organization — and the process is surprisingly simple. SWOT analysis is a planning methodology that ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...