The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

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Roblox (NYSE:RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the video game platform looks for more ways to monetize its free to play games ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...

Roblox Everywhere brings cross-play to new platforms in Oct 2025, expanding accessibility and creator reach for 111.8M DAUs ...

Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...

Shares of Roblox (NYSE:RBLX) have been a major mover of late. The stock surged higher over news that the firm was getting into online advertising. The big news came just over a week after Roblox ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Following a civil subpoena earlier this year, Attorney General James Uthmeier announced Monday that he is issuing a criminal ...