Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Gamebeast to provide Brave group access to its UGC gaming solutions, starting on Roblox.

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The Attorney General Alliance, a bipartisan group of US state attorneys general that "takes on emerging issues like cannabis regulation, sports betting," has launched a new Partnership for Youth ...

Mumbrella can today announce the first three headline speakers for its flagship 2026 conference, Mumbrella360, who will each explore how marketers and creative leaders can drive meaningful change in a ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Video games are a big part of daily life for kids, but just because something is marketed toward kids doesn’t mean it’s ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...