When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...