Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

FIFA Intercontinental Cup final to be held at Lusail ... He went on to highlight how the 2022 World Cup and the subsequent 2023 Asian Cup in Qatar attracted more female fans and children than ...

Salt Bae was slammed after gaining access to the pitch and Jules Rimet trophy after the 2022 World Cup final in Qatar.

In a candid admission, Nusret Gökçe – globally known as “Salt Bae” for his signature salt-sprinkling gesture – has expressed ...

The partnership between the Professional Triathletes Organisation (PTO) and Visit Qatar, along with the sport's global ...

Everything you need to know about the 2026 men's World Cup - from how many teams will play to the stadiums that will be used ...

The 2027 edition of basketball’s premier event will be hosted in the Middle East for the first time. Basketball’s global ...

The biggest movers in the European window were Manchester City, who have bolstered their squad right across the board.

The cities of Doha and Lusail will host the T100 Triathlon World Championship Final for the next five years, starting from 11-13 December this year. The agreement marks the next stage in Qatar's ...

The first Qatar T100 Triathlon World Championship Final is scheduled to take place ... The legacy of major events like the FIFA World Cup and Formula 1 has encouraged such demand." ...

With the success of the 2022 FIFA World Cup and 2023 Asian Cup tournaments, Qatar has emerged as a destination for football events. This has had a flow-on effect in the region, as Morocco and ...

The cities of Doha and Lusail will host the T100 Triathlon World Championship Final ... stage in Qatar’s investment in hosting sporting events on the back of the 2022 FIFA World Cup and the ...