Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

This week was pretty much the same as the previous three, as the market continued to tick higher. Tech stocks are overbought, and some retrenchment in major companies like Microsoft, Apple, and Nvidia ...

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows have ...

Now that we've reviewed last week's events, let's dive into our main topic: customer positioning. In this context, we'll focus on options flow data. Simply put, customer positioning reflects the ...

While the markets await the next Fed Reserve meeting, the uncertainty over monetary policy weighs on markets as much as the uncertainty about tariffs. This past week, the market reversed some of its ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

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