The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape. One of the great tragedies of the digital marketing world is ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

As I mentioned in my Forbes post on marketing trends, ad blocking is going to continue shifting companies away from “me” marketing and toward “you” marketing. But at what cost to publishers? Some of ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...