NEW YORK Cablevision has taken the wraps off Optimum Select, an advanced advertising service that includes a call-to-action application. Among the first clutch of clients to sign on as Optimum Select ...

Cablevision Systems has announced the break out results for its latest interactive advertising product, Optimum Select, which offers customers a gateway from the 30-second commercial for longer ...

Cablevision on Tuesday took the wraps off Optimum Select, a new advanced-advertising service that includes a call-to-action application. Among the first clutch of clients to sign on as Optimum Select ...

Cablevision Systems announced the break out results for its latest interactive ad product, Optimum Select. Optimum Select transforms the :30 commercial into a gateway for longer engagement with a ...

Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s launching of Optimum Select, an ...

Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a gateway for longer engagement with a ...