By Constant Méheut, Josh Holder and Olha Konovalova Wherever you go in Ukraine, army recruitment ads are impossible to miss. They loom from skyscraper billboards, plaster street corners and hang from ...
With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...
While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from Chicago. The recruitment code has been cracked by enlisting ad executives and ...
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