Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Alabama sophomore wide receiver Ryan "Hollywood" Williams has officially joined the Nike roster, cementing himself as one of the most marketable athletes in college football. The ...

The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That makes the sophomore receiver a Nike athlete.

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy. ... Although James became a Nike athlete long before his NBA debut in 2003, ...

Nike is increasing their time in-front of consumers through content and athlete endorsements. It’s working. In 2023, Nike signed a five-year deal with USA Women’s Gymnastics ahead of the 2024 ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...