Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. On Tuesday, Roblox launched a ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox Corp. RBLX announced a partnership with Alphabet Inc. GOOGL that will allow brands and agencies tied to its Rewarded Video ads to buy advertising from Alphabet via Google Ad Manager’s ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

It’s more creative than you might think. Let’s talk about one of the most difficult things in the world today: marketing. For many, it’s the “bane of their existence” because it can be one of the ...

Mumbrella can today announce the first three headline speakers for its flagship 2026 conference, Mumbrella360, who will each explore how marketers and creative leaders can drive meaningful change in a ...

Roblox (NYSE: RBLX) is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in ...