American carmakers were slow to catch on to the power of a great model name to market a car and create a legacy. The Ford Model T changed the world, but it got its name from the fact that Henry Ford ...

SRT is wanting to revive five classic nameplates: Charger Super Bee, Copperhead, Rumble Bee, Wrangler Scrambler, and GLH — ...

During the 1960s and 1970s, muscle cars were successful with the young car-buying demographic, not just with power and style, but also with cool model names. For the first few decades after cars ...

During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...