The artist collective allowed buyers to decide the fate of a cow’s life (thankfully they chose a sanctuary over the ...

Angus the cow is doomed beyond Friday—unless he can convince investors that he ought not to be slaughtered. Back in 2024, ...

The collective have spared the titular animal of Our Cow Angus from being turned into hamburgers and handbags. Ethics aside, ...

After going extremely viral with the recent release of its outlandishly oversized Big Red Boots — which were worn by the likes of Janelle Monaé and Lil Nas X, among others — Brooklyn-based creative ...

Mschf’s penchant for virality continued last year with a riff on Timberland’s 6-Inch Boot that produced a back-and-forth on social media between the boot giant and and small but might provocateur. A ...

The prankster art group MSCHF sold off stakes in a young bull named Angus thinking owners might keep him from becoming beef, ...

Earlier this month, Tyga and Brooklyn-based art collective MSCHF teamed up for their Wavy Baby sneakers, which to most consumers, looked awfully similar to a pair of Vans Old Skool sneakers. MSCHF ...

I’m in a meeting with members of the art collective Mschf, when they drop a line of code into the chat. “Paste this into Terminal,” they instruct me. I kinda know these guys, and yet, I’ll admit to ...

A grain of salt can’t fit inside this mini handbag. MSCHF — a product design studio that aims to go viral with every launch — announced the upcoming release of a handbag that requires a magnifying ...

OK, be honest: have you ever dipped a French fry in ketchup, then carefully applied it to both lips, like some kind of lightly salted gloss? If so, then you're going to be very into this limited ...