An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Shoehorning it into the Microsoft 365 brand isn't going to change that. It may be controversial to say, but I don’t think people care all that much about Copilot.

In practice, Microsoft’s version of the Copilot brand— Security Copilot, Copilot Studio, Copilot in Word—is sometimes a product and sometimes a feature. All of which has arguably diluted the ...

Announcing the general availability of Microsoft Security Copilot capabilities for IT with Microsoft Intune and Microsoft ...

Cursor maker Anysphere is snapping up top talent from AI enterprise startups in an effort to compete with Microsoft's GitHub ...

Microsoft is officially rebranding Bing with ChatGPT to Copilot, envisioning it as an extension of its Microsoft 365 Copilot service. Here's how that's going to change things.

Among these is the wider use of the “Copilot” brand. Microsoft first introduced Copilot as a part of Windows 11, bringing the GPT-powered AI chatbot to computers.

Microsoft has decided to give its Copilot app a fresh coat of paint for Windows users, making the new AI app more in line with the Windows 11 aesthetic.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

Although these have not yet been branded as Copilot, I fully expect Microsoft to apply the Copilot branding. I also expect to see Copilot added to the forthcoming Windows 12.

Microsoft has gone “all-in” with its Copilot brand, adding the AI technology to Windows, 365, its enterprise products and as a standalone platform — seen in the new Super Bowl spot.