The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a ...

The company unveiled a new logo featuring a bold“BTC” symbol, reflecting its strategic shift towards focusing on Cryptocurrency holdings. This move comes as MicroStrategy continues to embrace ...

MicroStrategy (MSTR ... The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first ...

Tysons-based MicroStrategy announced the rebranding as it reported its fourth quarter 2024 financial results, which saw the company logging a net loss of $670.8 million. The company also logged ...

The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor unveiled Wednesday a new logo ...

Bitcoin logo, and orange brand color New websites launched for Strategy software and branded merchandise Leadership to address new brand at Earnings Call today at 5 PM EST. MicroStrategy ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and ...

MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 ...