To measure the impact of a digital marketing investment, you must connect those metrics to real margins, acquisition cost and ...

In theory, social impact measurement should be a powerful tool to improve the European social economy. It can help individual organizations set realistic objectives; monitor, learn from, and improve ...

Five years ago, when initiatives like IRIS and B Corp where just taking off, “impact measurement” was the buzzword. Investors were asking: How do we make sure to track the impact of our investments?

As responsible investing (RI) moves into the mainstream, investors are increasingly looking for strategies that go beyond traditional environmental, social and governance (ESG) principles to produce ...

“Showing impact will become an essential way to retain and expand the audience for reliable, accurate information. I believe our future depends on it.” News organizations have gotten very good at ...

Media have only scratched the surface in assessing their value to the world. To better understand and deliver that value, we need to improve how we measure the true impact of journalism. Analysis ...

The U.S. Agency for International Development has its critics, who argue that its lack of accountability led to its downfall. But this argument not only oversimplifies the challenges of measuring ...

The study to be published in the June edition of the INFORMS journal Marketing Science is titled "Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website ...

During an-hour long panel titled “Measuring Your Doc’s Impact,” one part of IFP’s Independent Film Week, a selection of panelists from various areas of the documentary world spoke about stories which ...

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...