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Creator of McDonald’s Happy Meal: ‘Never dreamed it would be what it is today’
Bernstein Rein has had major clients over the years, but it's best known for creating something a billion parents now ...
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Creator of McDonald’s Happy Meal: ‘Never dreamed it would be what it is today’
However, it’s best known for creating something a billion parents now purchase each year: The McDonald’s Happy Meal. Bob Bernstein ... So to see it go from a KC promotion to a worldwide ...