The administration of the non-transactional data in an organization, such as customers, vendors, employees and products. Such data is contained in "master files," although the term master file has ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...

SOA has a critical role to play in the development of Master Data Management, or MDM. At Pfizer, SOA decoupled data from applications I hadn't heard much to date on how these two enterprise-changing ...