Coca-Cola Is Using AI To Reinvent Marketing. Here's What We Can Learn

Coca-Cola is experimenting with a new approach to AI-powered marketing. Discover how its Project Fizzion initiative could ...
Marketing Dive

How Coca-Cola’s marketing transformation led to new Smartwater campaign

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...
FoodNavigator

Coca-Cola’s Playbook: Brand power, local strategy & global impact

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
adweek

No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar

After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. “We are encouraged with our second quarter ...
The Atlanta Journal-Constitution

In a hidden lab in Atlanta, Coca-Cola tests new beverage technology

In May 1886, the very first glass of Coca-Cola was poured from a soda fountain at Jacobs’ Pharmacy in downtown Atlanta. Now 140 years later, the Atlanta beverage giant continues to reinvent how it ...