Apple is a company that has mastered the art of marketing like no other. Its campaigns have transformed products into ...

Apple has promised three Mac Days this week, two are already behind us. Are these "piecemeal" keynotes the future? An ...

Mark Gurman advises investors not to anticipate another transformative product like the iPhone from Apple, but instead to ...

If Apple can show growth from the four new phones it releases each year without them cannibalizing one another, the company ...

Apple Inc. (NASDAQ: AAPL) has long held an attraction ... will likely get collaborative marketing deals with celebrities and fashion designers for mass marketing campaigns.

But what about dividends? Can a slice of Apple Apple generate gains and cash income? The answers are below, along with an analysis of AAPL's key dividend metrics. Apple stock does pay dividends.

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Berkshire BRK.A BRK.B said the fair value of its Apple AAPL position was about $69.9 billion as of the end of the third ...

Last week, you might have seen that Apple Inc. (NASDAQ:AAPL) released its annual result to the market. The early response was not positive, with shares down 3.7% to US$223 in the past week.

Apple's generative AI offerings may not be quite as game-changing as the earlier hype implied. However, there's a takeaway ...

A regulatory filing by the new entity listed procurement of engineering equipment, leasing of facilities, employing engineers ...