Toyota is building a new ultra-luxury brand around its storied Century nameplate, but unlike many rivals racing toward full electrification, the company is making clear that its flagship will not ...
WASHINGTON — Toyota is making a new move in the luxury car world. The company is spinning off Century, a longstanding high-end Japanese vehicle once reserved for political leaders and royalty, into ...
Toyota will attempt to reshape the global luxury car market by transforming Century from a revered Japanese car into a standalone brand positioned above Lexus, with ambitions to rival Rolls-Royce and ...