When sales results start to stall, many organizations immediately look to the top of the funnel for answers. The assumption is simple: if revenue is lower than expected, the team must need more leads.

Many of today’s PPC tools were designed to be easily accessible to ecommerce. That doesn’t mean lead gen can’t take advantage of them, but it does mean more intentional application is required. Lead ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...