The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

LeBron James insists the blockbuster trade involving Luka Doncic and Anthony Davis wasn't fueled by frustration on his end. After CBS Sports' Bill Reiter reported that James had grown frustrated ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

Not long after Luka Doncic 's arrival in California as part of the new-look Los Angeles Lakers, LeBron James has been linked to the Dallas Mavericks in very early free agency rumors.