Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

The latest video features a series of loops, which grow larger as they're completed. What does it take for a Lego car to ...