All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

A key performance indicator, or KPI, is a metric that measures how well you or your small business performs an activity that is critical for its current and future success. The critical activity doesn ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

Metric is measure of something. Performance metric is a measure of some activity related to a company's business performance. Key performance indicators help organizations achieve organizational goals ...

Key performance indicators provide the foundation that allows strategic planning to understand these advantages: Identifies everything that is easy to measure and count. Visibility on performance and ...

Depending on what definition you use, performance objectives are outcome goals for your staff or department, or measurements that judge how well they do their jobs. Key performance indicators are ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...